Retail giant Bebe has vowed to permanently ban exotic-skin animals in all of their clothing collections. Influenced by People for the Ethical Treatment of Animals’ shocking investigation uncovering alligator and crocodile farms in the United States and Africa, the company has agreed to a ban on these materials. Bebe joins a roster of leading retailers in a step toward ethical and cruelty-free fashion.

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PETA’s undercover investigations have changed the minds of leading retailers in the commercial fashion industry across the world. Bebe joins an impressive list of popular shops like H&M, Victoria’s Secret, Topshop, Mango, Nike, Adidas and Cole Haan. The decision to cease buying exotic animal skins for clothing and accessories is a giant win for animal rights everywhere.

PETA’s chilling investigation revealed the dark secrets behind exotic animal leathers. Horrific alligator and crocodile farms in Africa and stateside show hundreds of animals imprisoned in dark, dank concrete pits, piled atop each other.

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Many of the alligators and crocodiles in PETA’s footage were still alive and moving when they were crudely skinned. Other investigations have shown live snakes nailed to trees by their heads before having their skins removed, as well as wild lizards skinned alive in the wild, with their carcasses just thrown aside.

Bebe will continue their same fashions, but will use impressive cruelty-free alternatives like “fake snake” and “mock croc” to show that beauty doesn’t have to kill.

+ Bebe

+ People for the Ethical Treatment of Animals