The boat shoe has quickly become a fashion staple for a number of stylish fellas (and even some ladies), so leave it to the aptly monikered Bed Stü (named after a neighborhood in Brooklyn) to infuse its latest line of footwear with self-referential hipster irony. Its upcoming Gulf Coast Cleanup collection, due to hit store shelves in November, features three styles: two boat shoes and a boot. Covered in muck-ridden oil splotches designed to evoke the Gulf spill, the shoes do more than capture the zeitgeist: 100 percent of profits goes toward efforts to restore wildlife in the region.

Bed Stü, oil spill shoes, oil spill shoe collection, gulf oil spill, political fashion statements, fashion philanthropy

SHOES FOR A CAUSE

The shoes haven’t actually been dipped in oil, of course—they’re stained using a scorch-dyeing process that allows them to remain relatively affordable at $85 a pair.

All proceeds from the shoes will benefit the National Wildlife Federation’s Gulf Coast cleanup efforts.

Call it a provocative political statement or simply a sensational marketing ploy, but the fact that all profits will benefit the National Wildlife Federation is nothing to scoff at. “While not a ribbon or bracelet, the idea could still be a catalyst to raise awareness and focus people around the country on the cleanup effort,” says Nicole Beltrami, a spokeswoman for the company. Are you soled yet?

+ Bed Stü