Photo by Chad Smith

Presenting my Spring 2010 collection at Vert Couture, Chicago Fashion Focus’s first-ever, all-sustainable runway show, on Sunday was an amazing experience—and a hectic one. Many people from Chicago’s fashion and green scenes came together to produce the show, and the backstage buzzed with excitement, chaos, and anticipation as the designers, producers, models, makeup artists, and crew prepared for the event. I took the opportunity in between last-minute fittings, run-throughs, and the show itself to capture some behind-the-scenes moments at this groundbreaking inaugural event.

Behind-the-scenes at Vert Couture 2009

The official Vert Couture sign, printed with and on eco-friendly materials, was set up in the lobby to greet guests. Dubbed “An Evening of Chicago Spring Fashion and Environmental Responsibility,” the show featured local eco-designers, including Vaute Couture, Frei Designs, Bryant McLemore Smith, and of course, Mountains of the Moon.

Behind-the-scenes at Vert Couture 2009

Aveda and Sugar & Spice provided hair and makeup for our beautiful Ford Models pre-show.

Behind-the-scenes at Vert Couture 2009

That afternoon, a final run-through to nail down timing before the big event.

Behind-the-scenes at Vert Couture 2009

The volunteer dressers arrive and I take a few moments to go through each of my looks with them.

Behind-the-scenes at Vert Couture 2009

Photo by Chad Smith

Models from Ford prepared to dress for the show’s first looks.

Behind-the-scenes at Vert Couture 2009

Guests filled the seats prior to the show, which was sold out (including standing room only!)

Behind-the-scenes at Vert Couture 2009

The DJ began to spin tunes for the crowd in advance of the opening looks.

Behind-the-scenes at Vert Couture 2009

Annie Novotny of Frei Designs and I waited in anticipation to show our collections.

Behind-the-scenes at Vert Couture 2009

After a quick change-over into my looks, my models waited to walk.

Behind-the-scenes at Vert Couture 2009

I quickly made some finishing touches on each model before she hit the stage.

Behind-the-scenes at Vert Couture 2009

Photo by Chad Smith

The Spring 2010 collection of Mountains of the Moon made its entrance.

Behind-the-scenes at Vert Couture 2009

Photo by Chad Smith

After my collection showed, it was time for the designers and models to take a final group walk.

Many thanks to my amazing assistant Mary Welch Fox (a New York Fashion Week dresser alum), who took a break from Mountains of the Moon to work non-stop for two weeks to help Vert Couture founders Bianca and Michael Alexander create an incredible show.

+ Vert Couture

+ Mountains of the Moon