Looks like 13 is Greenpeace’s lucky number. In response to the environmental group’s “Detox” campaign, Benetton became the 13th global retailer to make a “credible commitment” to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020. The Italian brand pledged on Wednesday to disclose discharge data from 30 of their global suppliers, including all of their facilities, by the end of 2013. It has also promised to eliminate all perfluorinated chemicals, a class of toxic chemicals used primarily to repel water and oil in outerwear, before the close of 2015.

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“Benetton shows its true colors with this commitment to clean up their toxic footprint,” Chiara Campione, Campaigner at Greenpeace Italy, says in a statement. “The question now is when will the other big Italian fashion houses respond to the demand from their customers and affected communities to create fashion that doesn’t cost the earth?”

Benetton’s commitment applies to all 6,500 of its stores, as well as subsidiaries such as Sisley.

Benetton’s commitment applies to all 6,500 of its stores, as well as all of the brands under the Benetton Group, including Sisley and Playlife. “Benetton’s commitment joins the ranks of other big brands such as Levi’s, and together they are throwing down the gauntlet to the fashion industry to develop and use non-hazardous chemical alternatives,” Campione says. “This is a victory for local communities around the world affected daily by toxic water pollution.”

In addition to Levi’s, other brands that have made similar pledges include Adidas, C&A, Esprit, H&M, Li-Ning, Mango, Nike, Puma, Marks & Spencer, Zara, and most recently, Uniqlo.

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