“Clothing is so cheap now—so much cheaper than it was 20 years ago. People do just go out, buy a new outfit, and then dispose of it.
“We’ve lost touch with the people who make our clothes. When I was at school my mother would make my uniform, I had a gran who knitted my jumper. Even now I get clothes made to measure. It might be £250 but there’s all the pleasure of going and having a fitting and waiting to receive something really special that nobody else has.
“I also buy as an investment, something I know I’m going to keep in my wardrobe for years, then it’s not fast fashion. However much you pay for it, if you know you’re going to keep it, cherish it, and mend it, that stops that ‘fast fashion’ cycle.
“Then there’s buying vintage where you might know a garment’s story. … You get a richer story if you buy vintage. You can appreciate your clothes more if you don’t look at them like something disposable you’re going to get rid of.”