The quest for the perfect T-shirt has managed to elude even the savviest of shoppers. When we stumbled upon Chinti and Parker, we found ourselves face-to-face with the sartorial needle in the haystack: the perfect sustainable tee, along with pintuck dresses and Breton-stripe tops decked in organic cotton, bamboo, Italian cashmere, and even seaweed.

Chinti and Parker, London, U.K., United Kingdom, Spring/Summer 2011, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, organic fashion, organic clothing, organic cotton

SCHOOL’S OUT

Launched in 2009 by a pair of cousins, the London label focuses on versatile, long-lasting garments that are meant to stand the test of time. Its expansive Spring/Summer 2011 line features a variety of “Concious Cloth” fabrics in moody neutrals like olive and charcoal, leavened with pops of coral and cornflower blue.

Chinti and Parker is eloved by It-Brit Alexa Chung for its feminine take on boyish silhouettes.

With its relaxed fits and flattering lines, Chinti and Parker is beloved by celebrities like Alexa Chung for its feminine take on boyish silhouettes. The label offers 100 percent organic-cotton jerseys in three weights: light (fine and sheer), midweight (perfect for all year round), and heavy (a dense weave for dresses and skirts).

The introduction of bamboo and Seacell showcases the brand’s love for style with ethics. (Fun fact: It works with the CarbonNeutral Company to offset its footprint.) By marrying versatile wardrobe basics with environmental responsibility, Chinti and Parker has its act down to a, well, T.

+ Chinti and Parker