Design a symbolic charity accessory to express the sentiment of “I’m with you!”—a more personal and direct version of “Our thoughts are with you” to help people in the disaster areas in Japan.


Japan has been struck by a disaster of unimaginable scale: an earthquake and tsunami in the Northeast Pacific area. An estimated 27,000 have been killed or missing as of March 24. 240,000 people lost their homes and are forced to live in shelters. It will be a long road to recovery.

What you, as members of the social designers’ community, can do is to help deliver the the message I’m with you!” which will mean a lot to the victims right now and for many more months and years to come. We ask you to put your creative mind to work and present your own interpretation of the message.

We call for a design for a small accessory item which will be a symbol of support, love, hope, solidarity, connectedness, dream, future and other positive thoughts that bring the world together in times like this.

Entry Opens: Monday, March 29, 2011

Application Closes: May 6, 2011

Public Voting: May 12, 2011 to May 18, 2011

Results Announcement: May 31, 2011

Dates may be subject to change, so check for updates.

+ Design21