The competition, “DIY With IOU,” is open to designers around the world. Designers of all levels can enter on Source4Style’s site from February 1 to 24, 2012. The entry fee is $100 and includes an annual Premium Level membership, normally priced at $350, on Source4Style. (You can sign up and use discount code IOU at checkout.) Premium Level members for Source4Style can enter for free. Once a member, designers can submit their portfolio for consideration via Source4Style’s Twitter account or via email.
Five finalists will be chosen on February 28, 2012 by a panel of judges including, Benita Singh and Summer Rayne Oakes (co-founders, Source4Style), Kavita Parmar (designer, The IOU Project), Vivian Weng (director of fashion, Fab.com), Alysia Reiner (actress), Izabella Miko (actress), VV Brown (singer/songwriter), Erica Domesek (founder, P.S. I Made This), Kate Dillon (model) and Erica Wolf (Save the Garment Center). The finalists will then receive 8 meters of unique and traceable madras cotton from IOU to produce a single garment or accessory for women, men, or unisex for Spring/Summer 2013.
The winning product from DIY with IOU, announced on March 29, 2012, will be produced as part of the IOU Project’s “Made in NYC” capsule collection, showcased at a trunk show hosted by ABC Carpet & Home, and sold on Fab.com. Profits from the sale of the design will be shared with the winning designer.