Denim made from sustainable wood pulp, rather than cotton, could be the key to reducing the jeans industry’s sizable environmental footprint, according to a fashion student at Heriot-Watt University. Dawn Ellams, a Ph.D researcher at the School of Textiles and Design in Scotland, developed her “no-cotton” jeans using eucalyptus-tree pulp, which is spun into a cotton-like yarn marketed under the trade name of Tencel. She also used digital-printing technology to replicate the stone-washed effect denim aficionados crave. Despite their physical similarities, Ellams says her “wooden” jean uses only a fifth of the water, energy, and chemicals required by its conventional counterpart.

Dawn Ellams, Heriot-Watt School of Textiles and Design, United Kingdom, U.K., Tencel, eucalyptus, eco-textiles, sustainable textiles, eco-friendly textiles, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim

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Producing a single pair of cotton-denim jeans, Ellams says, isn’t just energy-intensive. It also uses an average of 42 liters of water, along with up to 15 dyeing vats full of toxic chemicals. Her greener alternative, on the other hand, costs roughly £27 ($42) to make. Plus, it drastically reduces carbon emissions through a closed-loop production process that manages close to 100 percent recovery of the solvent used to render the wood into fiber.

A pair of cotton-denim jeans uses an average of 42 liters of water, along with up to 15 dyeing vats full of harmful chemicals.

“The sustainability issues associated with the manufacturing of cotton garments are already well understood, yet the use of cotton shows no sign of diminishing,” she says. “The research challenged the design and manufacture of denim jeans, probably the most iconic use of cotton. The overall aim was to reduce greenhouse-gas emissions and water use associated with conventional manufacturing for denim jeans.”

Another upside? Eucalyptus grows rapidly without the need for pesticides, artificial irrigation or gene manipulation, according to Lenzing, the Austrian fiber company that popularized the material. The fiber yield with Tencel is also 10 times higher than with conventional cotton, even when grown on so-called “marginal lands” that cannot be used to cultivate food crops, it adds.

Ellams’ goal is to create an entire collection, even a eucalyptus-based dress or two.

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