Buying safe cosmetics has never been easier, with the help of your smartphone. The new Think Dirty app by the Campaign for Safe Cosmetics takes the guess work out of buying safer health and beauty aids, turning the power of educated purchasing into your hands. The incredible app scans products right on the shelf, revealing how clean or dirty they are, giving consumers control to choose better products for themselves.

Although just in the beta phase, the Think Dirty app already includes 11,00 products from make up to soaps, shampoos and other health and body products. Users can scan a product in question, and immediately learn if it is “clean” or “dirty.” If deemed dirty, the app will offer similar and safe alternatives to buy instead. The app can also be used to raid your own bathroom closet and get rid of old products that could be unsafe.

The app also relies on the user to help become even better. If a product isn’t found on Think Dirty, users can send in an images of the front, the ingredient label and product and brand information, which will then be added to the growing database, helping others to buy even more safely.

To kick off the launch of the app, Think Dirty will celebrate Breast Cancer Awareness Month, and donate $1 to the Breast Cancer Fund for every product scanned during the month of October!

Together, we can buy more safely, and eliminate toxic ingredients from our beauty routines.

+ Think Dirty