If you’ve dreamed of the perfect knitted hat or scarf but lack the patience or hand-eye coordination to whip it up yourself, fear not. Grannies Inc has a team of grandmothers standing by to bring your bespoke fantasies to life. Based in the United Kingdom, Grannies Inc. specializes in knit-to-order accessories made from 100 percent British-spun merino wool, one of the the “softest, most luxurious yarns in the world,” according to founder Kate Mowat. Besides allowing just about anyone to play designer—you can choose from a host of styles and colors to personalize your one-of-a-kind creation—Grannies Inc. has another agenda: to support handmade, ethically produced fashion that puts a name and face to the producer.

Grannies Inc., eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, U.K., United Kingdom, knitting, knits

100 PERCENT GRANNY-MADE

Creating your own knitwear is easy. Simply use the “Design Your Own” tool on the label’s website to dream up a scarf, hat, snood, headband, or pair of wrist-warmers, and Mowat’s army of matriarchs will get to work delivering it to your door. The wool they use is spun and dyed exclusively for Grannies Inc. in Devon, making the resulting knitwear a truly local—in Britain, at least—commodity.

Grannies Inc. cuts out the soulless machines used to create mass-produced knits, as well as their ugly carbon emissions.

By placing the wants of the customer in the hands of experienced professionals—Granny Margaret started knitting in World War II!—Grannies Inc. cuts out the soulless machines used to create mass-produced knits, as well as their ugly carbon emissions. “We can vouch for the quality of their work and the warmth of their hearts,” Mowat says of the cozy setup. “You’ll be so happy with your new accessory we reckon you’ll want to send them a thank you card.” Plus, as Mowat notes, your order will “make a granny very happy.” Who are we to disappoint them?

+ Grannies Inc.

[Via Springwise]