Before now, buying frames online hasn’t been very popular, because trying them on in person is still the best way to find a perfect pair of glasses. New online retailer Ditto is trying to change all that with the release of their new three-dimensional “virtual-fitting” technology that takes an image of your face with your computer’s web cam and lets you try on hundreds of frames. Browse through their collection of designer eyewear, find a pair you like, then make your ““Ditto” and see if those frames really look as good as you think they might before making your purchase.


Mountain View, CA-based Ditto is an online retailer of designer eyewear that has created a new way to try on frames to see if they look good. They’re created an interactive face recorder, called a “Ditto” that works as virtual representation of your face and lets your try on hundreds of designer eyewear frames. The technology will transform the way people shop for eyewear, which is usually done in person at eyewear shops. Now glasses wearers can help people find the perfect frames for their face based on fit, size, color and shape – all in the comfort of their home.

A Ditto is created with your computer’s web cam that takes a 180 deg image of your face. Simply follow the website’s audible prompts to correctly record your virtual face. Then get shopping and browse the website’s selection, which includes frames from Persol, Chloe, Ray-Ban, Tag Heuer, Vera Wang, John Varvatos, and even boutique brands like Alain Mikli, 3.1 Phillip Lim, Linda Farrow, and Selima Optique. Frames are sold at suggested retail prices and all prescription glasses include an anti-reflective coating at no cost. You can also connect with social media, post pictures, and have your friends help you decide which glasses to get.

+ Ditto<