Call a bandwagon a bandwagon if you must, but Naya isn’t just a fresh-off-the-presses line of eco-friendly wedges, heels, and flats. It’s also a ringing endorsement that the sustainability movement is doing something right. The first company-owned brand launched by the billion-dollar Brown Shoe Co. in 10 years, Naya joins established sibling brands like Dr. Scholls, Buster Brown, and Via Spiga, as well as the Famous Footwear chain of stores.

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STEPPING OUT

Comprising vegetable-tanned leathers (vegans, avert your eyes!), bamboo heels, organic fabrics, cork footbeds, and biodegradable latex-foam cushioning, Naya’s inaugural collection of 11 styles are expected to retail from $110 to $130—definitely more spendy than your usual megabox fare and just marginally cheaper than leather-clad kicks from ethical footwear purveyors like Terra Plana and El Naturalista. (Naya’s shoes are made in China under unspecified labor conditions.)

Naya uses vegetable-tanned leathers, bamboo heels, organic fabrics, and cork footbeds.

While the jury is still out on whether mass-market eco-fashion brands do more harm than good, there’s something to be said about lower-impact designs that could raise public consciousness, even if it’s just a smidge. Our provisional verdict? We won’t knock ’em until we try ’em.

Naya will be available online at Zappos, Piperlime, and Planet Shoes, along with brick-and-mortar stores such as Dillard’s and Nordstrom.

+ Naya Shoes