Ecouterre is a media sponsor of the 2014/15 EcoChic Design Awards.

“[The biggest misconception about sustainable fashion is] that it is a trend. In my opinion, sustainability is forever linked to fashion.

“As designers, it is our responsibility to respect this relationship and work with both of them at the same time. A fashion designer is a person who creates clothes; a good fashion designer is a person who creates beautiful clothes that sell well and are made in a conscious way.

“In a perfect world, fashion would not create any waste.”

—Switzerland-born, U.K.-based designer Ke?vin Germanier, winner of the 2014/15 EcoChic Design Award, speaking to the South China Morning Post about sustainable-fashion tropes.