MEN OF SUBSTANCE

Shot by famed British photographer Ben Watts at New York City’s Milk Studios, the campaign will roll out each month through December, three pioneers at a time. Besides highlighting one item worn by each individual on its website, EDUN will also donate 10 percent of that garment’s online proceeds for the entire month the pioneer is featured. Expect next year’s expanded campaign to include women and international pioneers, the label says.

+ Pioneers

+ EDUN