“I have always thought of the company as being about more than the clothes. Creating meaningful impact in the world is at the heart of it. Business has the power to make a difference, and can be a movement around social change. …
“[But] we are all in this together. We not only need the fashion companies to change; we need consumers to change their mind-set about clothing.
“It starts by stopping to think about what you are buying and how good it is. How long it might last. Does it belong to just this moment?
“For me, it is about simplicity. If it is simple, it can be worn in over time in multiple ways.”