British supermodel Lily Cole lends her famous visage to Emeralds for Elephants, a collection of ethical gemstone jewelry that benefits the World Land Trust’s Indian Elephant Corridor Project. (British Vogue)

Why buy when you can rent? Rent Maternity Wear is a new online rental service that puts bump-carrying women in fancy duds at an affordable rate. (Inhabitots)

Take a sneak beak—we mean peek—at Marc by Marc Jacobs’ Resort 2011 accessories collection, which was inspired by endangered birds. (The Cut)

Dutch soccer fans can flash their national pride with one of Rainbow Collection’s fair-trade bracelets, which combine the Netherlands’ official orange with South Africa’s rainbow hues. (Springwise)

Organically grown cotton is more profitable than genetically modified, pest-resistant Bt cotton, according to a new Greenpeace report. (The Times of India)

QUOTABLE QUOTE

“Part of my main driving force is about making something different and approaching fashion design in a little different way than it’s been done before. Sustainability is a big issue, and it’s not just about using organic fabric.”

—Caitlin Mociun, the designer behind Mociun, speaking to StyleCaster about what inspires her.