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Emma Watson is borrowing a page from Livia Firth and embarking on a “Green Carpet Challenge” of her own. After taking to Instagram to post about The True Cost, a film about the fashion industry’s social and environmental pitfalls, the British actress and UN Women Goodwill Ambassador has pledged to wear only ethical designers throughout the press tour for Regression, her new film co-starring Ethan Hawke and fellow Harry Potter alum David Thewlis. Watson announced her decision on Wednesday by re-gramming her stylist, Sarah Slutsky, who posted a picture of a clothing rail.


“Inspired to consider the whole process of creating a fashion look, we are thinking about all the people, pieces and moving parts!” Slutsky wrote. “This rack includes designers that are considering local craft and production, artisan skills, the environment, sustainability and the longevity of fashion!”

A second Instagram, posted a day later, featured Watson posing in an outfit by Ralph Lauren, chosen because of the fashion house’s “longstanding commitment to not use fur products,” according to Slutsky.

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Completing the look? Jewelry by Cartier (“committed to responsible and sustainable business principles and practices in both the supply chain and their own business”) and ankle-strap shoes by Paul Andrew (handmade in Italy by artisans who have been making shoes for decades.”)

Day two brought out a dress by Wes Gordon (“produced in New York and Italy!”), handcrafted shoes by Alexander White, and recycled-gold and conflict-free baubles by New York City’s Wwake.

On the third day, Watson wore EDUN, the fashion label U2 frontman Bono and his wife, Ali Hewson, founded to promote trade in Africa. “EDUN is building long-term, sustainable growth opportunities by supporting manufacturers, community-based initiatives and partnering with African artists and artisans,” Slutsky said.

Of course, Watson isn’t some bandwagon-hopping naif. Her involvement in ethical fashion goes as far back as 2010, when the erstwhile Hogwarts student designed the first of three apparel collections for fair-trade label People Tree.

Years before “Rana Plaza” became a rallying cry for labor activists, Watson visited the slums of Bangladesh’s capital of Dhaka, where she witnessed the benefits of fair trade.

“I don’t know how to impress upon people the importance of fair trade,” she said then. “It is so hard to get people to care and to realize what a huge difference fair trade can make to someone’s life. It really does make all the difference.”

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In 2011, Watson worked with Alberta Ferretti to create “Pure Threads,” a capsule of sustainably produced pieces inspired by fashion muse Jane Birkin.

When Firth, whom Watson counts among her idols, asked her to model a capsule collection of Green Carpet Challenge gowns by the likes of Christopher Kane, Roland Moulet, Victoria Beckham, Erdem, and Burberry’s Christopher Bailey for Net-a-Porter, she said yes without hesitation.

“I was like, ‘No one’s doing anything like this!’ It’s so exciting,” she gushed to Net-a-Porter’s The Edit magazine in 2013. “Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical responsibility] as their baseline. It’s quite awesome.”

You’re not so bad yourself, Emma.