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Emma Watson is borrowing a page from Livia Firth and embarking on a “Green Carpet Challenge” of her own. After taking to Instagram to post about The True Cost, a film about the fashion industry’s social and environmental pitfalls, the British actress and UN Women Goodwill Ambassador has pledged to wear only ethical designers throughout the press tour for Regression, her new film co-starring Ethan Hawke and fellow Harry Potter alum David Thewlis. Watson announced her decision on Wednesday by re-gramming her stylist, Sarah Slutsky, who posted a picture of a clothing rail.
Regram @sarahslutsky Kicking off Regression! We ?? our rail! Inspired to consider the whole process of creating a fashion look, we are thinking about all the people, pieces and moving parts! This rack includes designers that are considering local craft and production, artisan skills, the environment, sustainability and the longevity of fashion!
“Inspired to consider the whole process of creating a fashion look, we are thinking about all the people, pieces and moving parts!” Slutsky wrote. “This rack includes designers that are considering local craft and production, artisan skills, the environment, sustainability and the longevity of fashion!”
A second Instagram, posted a day later, featured Watson posing in an outfit by Ralph Lauren, chosen because of the fashion house’s “longstanding commitment to not use fur products,” according to Slutsky.
Completing the look? Jewelry by Cartier (“committed to responsible and sustainable business principles and practices in both the supply chain and their own business”) and ankle-strap shoes by Paul Andrew (handmade in Italy by artisans who have been making shoes for decades.”)
On the third day, Watson wore EDUN, the fashion label U2 frontman Bono and his wife, Ali Hewson, founded to promote trade in Africa. “EDUN is building long-term, sustainable growth opportunities by supporting manufacturers, community-based initiatives and partnering with African artists and artisans,” Slutsky said.
Regram @sarahslutsky First day of Regression press off to an incredible start. Obsessed with this @ralphlauren look made only better by the company's long standing commitment to not use fur products. Jewels by @cartier who is committed to responsible and sustainable business principles and practices in both the supply chain and their own business. Shoes by @paulandrew are all handmade in Italy by artisans who have been making shoes for decades– some for generations And of course hair by the lovely @visapyyapy and makeup by brilliant @charlottehayward
Of course, Watson isn’t some bandwagon-hopping naif. Her involvement in ethical fashion goes as far back as 2010, when the erstwhile Hogwarts student designed the first of three apparel collections for fair-trade label People Tree.
“I don’t know how to impress upon people the importance of fair trade,” she said then. “It is so hard to get people to care and to realize what a huge difference fair trade can make to someone’s life. It really does make all the difference.”
When Firth, whom Watson counts among her idols, asked her to model a capsule collection of Green Carpet Challenge gowns by the likes of Christopher Kane, Roland Moulet, Victoria Beckham, Erdem, and Burberry’s Christopher Bailey for Net-a-Porter, she said yes without hesitation.
“I was like, ‘No one’s doing anything like this!’ It’s so exciting,” she gushed to Net-a-Porter’s The Edit magazine in 2013. “Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical responsibility] as their baseline. It’s quite awesome.”
You’re not so bad yourself, Emma.
Regram @sarahslutsky Day 2 kicked off with this @WesGordon dress! Love the print which was created in collaboration with London based artist and then produced in New York and Italy! @AlexanderWhite shoes are crafted by hand by artisans in Italy. Alex does not use fur and refuses to use chemical agents that could harm the environment! @Wwake jewelry uses recycled gold whenever possible, and our diamonds are either destruction-free antiques OR conflict-free stones and has developed an in-house studio practice with proper ventilation systems to protect employees health! #PayItForward