Photo by Brendan McDremit for Reuters

Emma Watson did more than give an impassioned speech before the 71st United Nations General Assembly on Wednesday. She also let her wardrobe do some of the talking. The effect was a subtle, if powerful, one. Wearing a “fully sustainable” black turtleneck and camel pencil skirt, the Harry Potter actress and UN Women Global Goodwill Ambassador telegraphed her passion for justice, integrity, and gender equality without, as it were, a single word. Watson had approached Zady, an ethical online retailer with its own private label, to create the outfit, which is part of a broader capsule collection to be unveiled over the coming months. Cut, sewn, and knit in California and New York City, the custom pieces feature silk from a cooperative in India, wool from a sixth-generation Oregonian ranch with sustainable roots, and woven goods from a family-run mill in Italy that runs on solar power.

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Photo by Sean Kilpatrick for the Associated Press

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All of the items have been manufactured according to Zady’s “The New Standard,” a best systems approach for apparel production that takes into account design, material choice, and modes of manufacturing.


Watson, who previously worked with the likes of People Tree and the Green Carpet Challenge, has long described fashion as a “feminist issue.”


Watson, who previously worked with the likes of fair-trade clothier People Tree and Livia Firth’s Green Carpet Challenge, has long described fashion as a “feminist issue,” largely because so many garment workers in less-than-ideal situations are women.

“Emma has exquisite taste, natural style and grace,” Maxine Bédat, who co-founded Zady, said in a statement. “Our team is committed to pieces showcasing gorgeous design—made by farmers, spinners, weavers, and sewers who are at the top of the game in talent and sustainability.”

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And Watson, a real-life Disney Princess who arrived at this year’s Met Ball in a gown made of recycled plastic bottles, is the perfect muse.

“For us, there isn’t a more conscientious and compelling modern style icon than Emma herself,” Bédat added. “We jumped at the chance to create bespoke sustainable items for her, and are excited our customers will eventually be able to purchase the items, too.”

You don’t have to wait for the full capsule collection to drop: Watson’s UN look is already available for preorder on www.zady.com.

+ Zady