Epson, Digital Couture, digital printing, digital printers, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, New York Fashion Week, Fall/Winter 2015, wearable technology


Dye sublimation (“dye sub” for short) refers to the process of using high heat to transfer dye onto a material, much like a giant iron-on transfer. Users are typically rewarded with bold, saturated prints, delivered in real time with quality, precision, and not a great deal of expense. (The F7170 comes in just under $20,000.) Call it “bespoke on a budget,” if you like.

“The beauty of this technology is that [designers] can create something just about the same as they see it without any compromise whatsoever,” says Alejandro Ordoñez, marketing and communications manager for Epson in Latin America.

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There are no limits on colors or patterns. Neither does it require dealing with overseas producers. As soon as a pattern is digitized and technical testing complete, printing is the easy part, he says.

“You can print a couple of hundred yards today, and if you have something you want to change, you change the file and print more tomorrow,” Ordoñez adds.

+ Epson