Fair-trade and fair-mined gold jewelry has finally arrived on Britain’s high street. Ernest Jones and Beaverbrooks are the latest jewelers to offer rings bearing the Fairtrade and Fairmined dual hallmark, which the Fairtrade Foundation and Alliance for Responsible Mining issue as a guarantee of social and environmental responsibility. Any confetti-tossing would be appropriate: The announcement coincides with a new initiative that targets the United Kingdom’s billion-dollar bridal industry.

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Working with campaigners and faith-based groups at the grassroots level, the Fairtrade Foundation hopes to drive consumer demand by highlighting the difference ethically produced gold can make. More than 20 million artisanal and small-scale miners worldwide depend on the precious metal for their livelihood, yet they struggle to pay bills, live in squalid conditions, and lack basic health and educational resources for their families.

The Fairtrade Foundation is highlighting the difference ethically produced gold can make to artisanal and small-scale miners.

“Wedding rings made from Fairtrade and Fairmined gold are extra special,” Victoria Waugh, business development manager at the Fairtrade Foundation, says in a statement. “It means you know the gold was mined with care by small-scale and artisanal miners, who received a fair price. In addition they receive an extra amount of money to invest in building the future of their families and their communities, through education and medical care.”

+ Fairtrade and Fairmined Gold