Making your special day a sustainable one isn’t the simplest task. Thanks to online retailer BTC Elements, however, finding the perfect wedding dress—one that’s both gorgeous and green—has just become easier. With the debut of a dedicated wedding shop, proprietor Summer Bowen does the sifting and sorting for you Ranging from multi-layered meringues to streamlined sheaths, each piece is domestically manufactured from sustainable fabrics such as hemp, organic cotton sateen, and wild and peace silks.

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ALL DRESSED IN WHITE

Bowen’s “aha” moment came after noticing how quickly brides-to-be snapped up her white dresses. “Clearly there is a demand out there for women who want to look gorgeous on their wedding day and also purchase responsibly,” she tells Ecouterre. Bowen also approached some of the designers to develop a number of pieces exclusively for her six-year-old boutique.

Bowen’s “aha” moment came after noticing how quickly brides-to-be snapped up her white dresses.

But the move isn’t just a shrewd business decision. “To put it simply, I love love,” Bowen says. “My marriage is the most important thing in the world to me. It makes me happy when two people, regardless of background and gender, announce their commitment to celebrate a life together in the presence of their friends and family. I hope to help make these celebrations more ecologically mindful.”

In addition to sections devoted to bridal-shower and bachelorette-party attire, as well as bridesmaids’ and groomsmen’s gifts, BTC Elements will launch a full range of bridesmaids dresses later this month. If wedding bells are in your future, keep an eye on The Eco-Friendly Wedding Blog, a resource to help wedding planners green the big occasion.

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