“We use salvaged and recycled materials because it makes sense to utilize the vast amounts of perfectly functional materials that are currently being thrown away,” Goodman tells Ecouterre. “It is very satisfying that our products extend the lifetime of these materials instead of sending them to a landfill.”

Although still in its salad days, Francli has amassed a sizable library of neglected textiles. Among them is Hypalon, a near-indestructible synthetic rubber used to construct boating inflatables. “As the pieces used to build these boats and ribs are pretty large, offcuts to them are huge pieces of fabric to us,” Goodman says. “We collected these ‘scraps’ because [their] durable and protective characteristics are exactly what we look for when we’re designing for rough environments.”

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Goodman says that Francli endeavors to be as sustainable and self-sufficient as possible. Energy conservation and waste reduction are particular concerns. “We are working towards establishing a more circular business model where our designs are not only saving waste but preventing it, too,” she says. “At the moment we are focused on the past life of our materials, the next stage is to include a focus on what happens to the materials of our products after they have been exhausted.”

Equally close to Francli’s heart is the spirit of collaboration. Already, Goodman and Baseley have teamed up with the likes of 7th Rise, an organization that provides “adventure courses,” artist Sophie Glover, environmental campaigner Kurt Jackson, and product designer Felix McCormack.

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Together with Jackson and McCormack, Francli launched “Fresh Fields,” an initiative that tackles the problem of post-festival waste.

One of the items to achieve fruition is a phone case, handmade from a discarded Wellington boot and the guy rope of a tent.

“We are proud to represent the power of creative collaboration, the satisfaction of hand-craft, and the quality of slow design, all with a close relationship with nature,” Goodman concludes.

+ Francli Craftwear