Sinitta, London Fashion Week, upcycled fashion, recycled fashion, upcycled clothing, recycled clothing, From Somewhere, Gary Harvey, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style


British upcycling powerhouses From Somewhere and Junky Styling took their friendly rivalry onstage when they were both charged to design an outfit for ’80s pop sensation Sinitta at The Prince of Wales’ “A Garden Party to Make a Difference”. The challenge: To make a new dress for Sinitta in one hour using items from her closet that she didn’t care for anymore. From Somewhere was handed Sinitta’s old Speedo swimsuits, while Junky Styling had to wrangle with a dated linen suit that the singer wore on the cover of Toy Boy.

“Fashion has become homogenized,” says ’80s pop star Sinitta. “It should be all about individuality.”

Of course, both fashion labels are no strangers to making couture out of other people’s castoffs. From Somewhere upcycles pre-consumer waste from the factory floors of luxury fashion houses, while Junky Styling regular conducts “wardrobe surgery” with rescued clothing.

“I love this challenge because I can’t stand the way fashion has become homogenized,” Sinitta, who waltzed away with two beautiful “new” dresses, tells Ecouterre. “It should be all about individuality. These designers prove that there should be no such thing as waste, just creativity and spirit and energy.”

The event was organized by NOI Collective (“noi” means “us” in Italian), the group of inspiring ladies behind the “12 Degrees of Fashion” exhibit that began last September: entrepreneur/film producer Livia Firth, journalist/tv presenter Lucy Siegle,  designer/Esethica founder Orsola de Castro, and stylist/eco-fabric specialist Jocelyn Whipple.