Save the Arctic, Greenpeace, Climate Revolution, global warming, climate change, fashion activism, George Clooney, Georgia May Jagger, Jerry Hall, Chris Martin, Coldplay, Terry Gilliam, Terry Jones, Vivienne Westwood, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-celebs, eco-friendly celebrities, green celebrities, sustainable celebrities

SAVE THE ARCTIC

Westwood’s latest initiative, shot by award-winning photographer Andy Gotts, is an example of her shifting priorities. “The status quo will kill us,” she said. “People don’t realize how quickly we are marching towards a possible mass extinction. Once the global temperature goes up beyond two degrees, you can’t stop it. Current predictions are that we will see a rise of more like 4 degrees Celsius or 6°C, which would mean that everything below Paris would become uninhabitable.”

Shot by award-winning photographer Andy Gotts, Westwood’s latest initiative is an example of her shifting priorities.

Why involve Clooney et. al.? “Celebrities are often the key to getting a message across,” Westwood explained. “Public opinion is very responsive to celebrity. The first thing I tend to do is ask them for a small amount of money, something that means nothing to them. Then they feel involved, rather than as if they are just doing me a favor.”

Westwood’s “Save the Arctic” T-shirt is available for purchase online at www.viviennewestwood.co.uk.

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[Via the Guardian]