Tino Seubert, air pollution, eco-art, eco-textiles, sustainable textiles, eco-friendly textiles, eco-fabrics, sustainable fabrics, eco-friendly fabrics, natural dyes, smog, toxic pollution, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, SustainRCA Show & Awards, Royal College of Art, U.K., United Kingdom, London Design Week

SMOG COUTURE

Seubert’s goal was two-fold: to imbue something harmful with a useful purpose, as well as generate awareness about our growing pollution problem.

“Despite the introduction of diesel filters in the western world decades ago, our polluted environments still remain a constantly growing problem,” he writes on his website. “People living near busy streets, pedestrians and cyclists all suffer from the smog pollution risking cancer, asthma, and heart diseases.”

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Besides using the particulate matter to dye outdoor sports clothing—a way, he says, to return the pollution to its origins: the streets—Seubert harnessed the material to screen-print a series of panoramic posters of London, a city once notorious for its life-threatening smog. He also revisited carbon’s use as lead for pencils, which he describes as “one of human oldest tools to express thoughts.”

Seubert says he’s equally stirred by history and contemporary art as he is with material research and science. “Material is never treated as just a medium of production, but as an integral part of the over all creative concept,” he adds. “However, these serve as starting points and guiding inspirations and do not compromise the aesthetic standard of [my] work.”

+ The Colour of Air

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