Know the feeling you get when you take a bottle of nail polish home from the store and then realize the color is all wrong for your skin tone? Marks & Spencer wants to spare you—and your wallet—the unnecessary grief. The British department-store chain has launched a virtual manicure tool that allows you to test-drive its entire enamel range with a click of the mouse. It’s part of M&S’s “virtual beauty counter,” a web-based system that uses declassified face-recognition technology from the U.S. military to achieve a level of sophistication never before possible.

FACE OFF

Using the virtual makeover counter couldn’t be easier. Simply upload a photo of your face or hand, or pick a preexisting model whose skin tone most closely matches your own. A color wheel on the left offers a complete palette of colors, while a “before-and-after” option allows you to compare unpainted and painted looks. Need a second opinion? You can even share your selections on Twitter, Facebook, and Google+.

Simply upload a photo of your face or hand, or pick a model whose skin tone most closely matches your own.

Registering with the site lets you to save your favorites—just in case you forget which shade of coral you liked better on your virtual hand. It goes without saying that you have the option of purchasing the products immediately through the website, but M&S will also be offering an in-store experience at beauty departments at the High Street Kensington, Stratford, Marble Arch and Cheshire Oaks stores, with more to come—no muss, no fuss, and fewer tears.

+ Virtual Makeover Counter

+ Marks & Spencer

[Via Daily Mail]