Gretchen Jones, Spring/Summer 2012, New York Fashion Week, New York Eco-Fashion Week, New York Green Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

WILD HORSES

Each season, Jones cribs her inspiration from a book and a music album, this time from The Teachings of Don Juan: A Yaqui Way of Knowledge by Carlos Castaneda and Horses by Patti Smith. Both, she tells Ecouterre, are about the “active pursuit of self-enlightenment.”

Castaneda’s descriptions of psychedelic-drug use in the ’60s, in particular, informed the frenetic explosion of patterns.

Castaneda’s descriptions of psychedelic-drug use in the ’60s, in particular, informed the frenetic explosion of pattern, all replete with ritual or personal meaning. It’s clear that there’s no extricating Jones from what Project Runway judge Michael Kors once derided as her “Lady of the Canyon from the ’70s” perspective but that, and her penchant for designing clothes she’d wear herself, isn’t necessarily a bad thing. Certainly Jones will always have her detractors, but the longevity of everything bohemian must offer her some vindication, if not a ringing endorsement.”The prints reference the start of a cult following of my own,” she says, as if in response. You can almost hear the gears grind tentatively, then gently snap into place.

+ Gretchen Jones