BAG OF TRICKS
Dubbed, for obvious reasons, the “Calvin,” the backpack is entirely composed of materials diverted from the landfill (vegan options are available). Because it doesn’t use virgin resources, Looptworks estimates that the bag saves 2,000 gallons of water compared with similar products.
Coffee said that becoming a mother has made her reconsider the environmental impact of her purchasing decisions in a “very real way.”
“If I’m lucky, I’ll be around for another 50 years, but Calvin will be here long after that,” she said. “I want to do what I can to make sure he’s growing up in a healthy world. Working on this project with Looptworks has been an incredible experience.”
The first version of Coffee’s bag was donated to Girls Inc. of the Pacific Northwest, which will auction the Calvin in support of the group’s efforts to empower young women, aged 6 to 18, around the greater Portland area.
Later next week, Looptworks will be launching a Kickstarter campaign to commercialize a production run of the backpack. Ten percent from each sale will go back to Girls Inc.
Coffee can’t help but gush about the partnership. “From the get-go, it was like Melanie [Pearmine] and Tamara [Whit] were finishing my sentences,” she said of the design team. “Everything they did was so on point with what I think of as attractive and useful. The finished product exceeded my wildest expectations!”
Sounds like a fairytale ending.
Update: March 8, 2016
The Kickstarter campaign is live!