Say what you like—or don’t like—about Gwyneth Paltrow; the actress-turned-lifestyle-guru sure knows how to pick ’em. Her latest stab at ecommerce has her Goop venture linking arms with Lemlem, a fair-trade fashion label founded by supermodel-philanthropist Liya Kebede to promote the centuries-old art of hand-weaving in her homeland of Ethiopia. Chief among the offerings are a pair of gauzy “Mommy and Me”-style smock tops festooned in coordinating red-and-blue stripes.

PREVIOUSLY ON ECOUTERRE: Lemlem’s Supermodel-Approved Garments Support Ethiopian Livelihoods

Gwyneth Paltrow, Goop, Lemlem, Ethiopia, fair trade, fair-trade fashion, fair-trade clothing, fair-trade accessories, eco-friendly scarves, sustainable scarves, eco-friendly bags, sustainable bags, eco-friendly shirts, sustainable shirts, eco-friendly blouses, sustainable blouses, Mommy and Me, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

MATCHY MATCHY

If going twinsies with your kid is a little too twee for your liking, the limited-edition Lemlem for Goop collection also features a fringed cotton scarf and a reversible tote bag. This isn’t Paltrow’s first brush with ethical fashion. In September, the Oscar-winning thespian teamed up with Chinti and Parker to co-design a pair of sustainably produced cashmere sweaters.

+ Lemlem x Goop

+ Lemlem