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Toronto’s Fashion Takes Action has made a name for itself promoting social and environmental sustainability in the fashion world. The non-profit is gearing up their educational program, My Clothes My World, which starts the importance of sustainability early- with kids. FTA has launched an Indiegogo campaign to help fund their innovative workshops, which engage kids in grades 4 to 12 in discussions about consumerism, human rights and environmental degradation in the fashion industry.

Teaching the importance of sustainability early helps to create ethical and environmental leaders of the future. With FTA’s My Clothes My World program, young consumers will learn the consequences of fast fashion, enabling a skill set to make a future of responsible consumer decisions, while also influencing their own family and friends.

The fashion industry is one of the most relatable consumer industries, being that most of the population makes choices to clothe themselves. The fashion industry is also the second largest polluting industry next to oil, making these daily decisions a very important way that consumers can make a difference.

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FTA’s program teaches children that choosing fashion is not just a way to express themselves, but also to positively impact the environment. Through My Clothes My World, kids will learn where their clothes come from, how their clothes are made, who makes their clothes, recycling fashion and the danger of toxic chemicals fabrics.

Participating kids emerge armed with the knowledge to make sustainable decisions, and with a passion for recycling and upcycling fashion. FTA’s Kickstarter goal of $10,000 could fully subsidize their program at 40 schools across the Toronto area.

+ My Clothes My World on IndieGoGo

+ Fashion Takes Action