H&M, Conscious Collection, H&M Conscious, Conscious Exclusive, eco-friendly dresses, sustainable dresses, eco-friendly gowns, sustainable gowns, eco-friendly suits, sustainable suits, eco-friendly tuxedos, sustainable tuxedos, eco-friendly formalwear, sustainable formalwear, eco-friendly partywear, sustainable partywear, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, organic cotton, recycled polyester, recycled polyamide, Tencel


Standout pieces for ladies include a dusty-pink floor-length backless dress made from 100 percent recycled polyester, a sharply cut organic-cotton blazer-and-trouser combo, a loose off-white kimono with a “bohemian air of faded glamour,” and a vintage-y cream frock with sheer sleeves, an asymmetric train, and embroidered swallows.

The Conscious Exclusive collection will debut online and at 140 H&M stores worldwide on April 4.

For the gents? A slim-fitted jacket with dramatic fringing down the back of both sleeves, a collarless shirt with an attached bow tie (“elegant when tied and dandyish when left undone,” pipes Johansson), and a white three-piece tuxedo with old-fashioned button braces on the trousers.

“I love how this collection has pure glamour and style, and is made from more sustainable materials,” Johansson says. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”

The Conscious Exclusive collection will debut online and in 140 H&M stores worldwide on April 4.

+ Press Release

+ H&M