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Cue the sad trombone. Following revelations that the California reservoir storage is at its “second lowest on record” for this time of year, Levi Strauss, Monday morning quarterback, revealed on Tuesday that the Golden State could have saved up to 35 billion liters of water over the past four years if every Levi’s-donning Californian had followed its consumer-care recommendation for washing and drying. Levi’s has even drawn up a handy infographic to hammer home just how much agua we coulda, woulda, shoulda conserved. With those 35 billion liters, California could have met the water needs of the San Diego Zoo for the next 45 years. Or kept Disneyland’s 28,000 cast members thirst-free for nine years. Whomp, whomp.
Still, there’s no reason to throw in the proverbial towel now. Incorporating “small, simple changes” like washing less, washing cold, and line drying, can still add up to significant water, energy, and cost savings over time, according to the denim giant.
Some tips? Try washing your jeans every 10 wears instead of two. Who are you, Howard Hughes? Doing so can slash your water and climate-change footprint by nearly 80 percent, says Levi’s.
Washing on cold, for which most detergents are formulated, could also shrink your electric bill, the company says, adding that 90 percent of the energy consumed by a washing machine goes to heating water.
And finally, not only does line-drying your jeans reduce energy use, but it also helps them last longer. Winter bearing down on you? Consider an indoor drying rack, Levi’s suggests.
Four years from now, don’t say that Levi’s didn’t warn you.