Kizzy Jai Knight, Jai Active Wear, Jai, Designers & Agents, Designers and Agents, D&A, eco-fashion, sustainable fashion, green fashion, sustainable style


“Sustainable,” “eco,” organic,” “ethical”—keeping track of the plethora of “green” (there’s another one!) fashion terms can make a sane person run screaming for the straightjacket. But what’s in a name? We ambushed five emerging eco-designers at the Designers & Agents Green Room—including Samantha Pleet, Kizzy Jai Knight, and Shannon South—to suss out their susty definitions.

The final word? “D&A is really about fashion first, and sustainability second,” Ed Mandelbaum, co-founder of the international trade show, tells Ecouterre. Yet bringing the two together only made sense. “This is the best Green Room that we’ve ever had,” he adds.

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