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Is it just us or has back-to-school season become unnecessarily commercialized? American parents are spending an average of $246.10 on clothes and $129.20 on shoes per K-12 child this school year, according to a recent survey from the National Retail Federation. That’s more than what they’re ponying up for electronics ($217.88) and school supplies ($95.44) such as notebooks, pens, and backpacks. But although the fall season is the second biggest consumer-spending event for retailers behind the winter holidays, the strung-out economy has changed the way people are shopping. Nearly six in 10 respondents (59.9 percent) said they’ll take advantage of department stores’ private-label product lines, up from 57 percent in 2011 and the highest in the survey’s 10-year history. Nearly four in 10 (39.6 percent) will be buying their gear online, up from 31.7 percent last year and nearly double the number who did so in 2007. How does your family stack up against the rest? Click below the fold for USAgain’s handy infographic to find out.

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+ USAgain