If you stitch it, they will come—or at least, that’s what Jean-Philippe Gawronski hoped when he launched Imitation and Disguise three years ago. The 30-year-old Franco-Brazilian designer, who previously toiled alongside Martin Grant and Alber Elbaz at Lanvin, started his luxurious clothing-and-accessories line as a response to the dearth of green fashion in the luxury market. Its wearer will want for nothing because the range covers every conceivable base: clothing, shoes, bags, and jewelry.

Imitation and Disguise, I and D, Spring/Summer 2010, eco-fashion, sustainable fashion, green fashion, sustainable style, Jean-Philippe Gawronski

I AND D

I and D (as Gawronski calls it) is designed to be “ecological, contemporary, and sophisticated” and the materials that comprise the collection (silk jersey, natural linen, vegetable-dyed leather) reflect that. For summer, Gawronski drew inspiration from his native soil, particularly Afro-Brazilian worship and rituals. The line is defined by clean, contemporary lines, bold Cubist strokes. and gilt-edged embroidery topped with semiprecious stones and wooden pearls—all ethically and sustainably produced, of course.

For summer, Gawronski drew inspiration from his native soil, particularly Afro-Brazilian worship and rituals.

“Ethical” isn’t just a catchphrase for I and D to volley about, either. Each piece is made exclusively in Brazil in collaboration with ArteSol, a nonprofit agency that promotes the development of local, traditional crafts.

+ Imitation and Disguise