IOU Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Team IOU wakes up every morning with passion and purpose. This inspired Love Thy Work, a film series dedicated to “those lucky enough to have found what they truly love to do.”

IOU Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

The staff spends its afternoon fussing over every detail, working with expert craftspeople to ensure that “every piece has added value and is unique.”

IOU Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Lunch provides another opportunity to meet and learn from different stakeholders.

IOU Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

And tea time? Sharing “stories, dreams, and ideas,” with the hosts of its virtual trunk shows.

IOU Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

At the end of the day, thank-you notes are in order.

IOU Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Hankering for more? Read our interview with IOU founder and creative director Kavita Parmar.

+ IOU Project