Gap is now officially fur-free, thanks to a move by its Intermix subsidiary to ban the sale of animal pelts from its stores. The decision by the multi-brand retailer, which operates more than 40 boutiques across the United States and Canada, falls in line with similar pronouncements by other Gap-operated brands, including Banana Republic, Old Navy, and Athleta, as well as fellow high-street juggernauts Inditex, which owns Zara, and H&M. “Intermix’s compassionate and business-savvy decision to ban fur has made a world of difference for animals who are caged, shocked, beaten, and skinned alive for coats, collars, and cuffs,” Tracy Reiman, executive vice president of People for the Ethical Treatment of Animals, said in a statement. “PETA is calling on any retailer that still sells the remains of abused animals to join Intermix in realizing that the future of fashion is kind, not cruel.”

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FUR REAL

More than half of the fur sold in the United States hails from China, where millions of animals, including cats and dogs, are beaten, hanged, and frequently skinned alive for the fur, according to PETA.

Because Chinese fur is often mislabeled, perhaps deliberately so, there’s no way of knowing for certain “whose skin you’re in,” the animal-rights group added.

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PETA previously called out Intermix last July for selling fur from rabbits, coyotes, foxes, minks, and Asiatic raccoon dogs in spite of Gap’s policy of not using real fur.

Reiman had accused Gap of misleading its customers, although they now appear to have reached an understanding.

“After PETA met with Intermix and Gap to explain the cruelty inherent in all fur production, the company agreed to stop purchasing products with fur,” Reiman said.

+ Intermix