British actress Jaime Winstone reeled in the crowd at the 2010 Virgin Media Shorts Award on Wednesday with a frock made entirely of old film reel, specifically Madonna: Truth or Dare from 1991. (ShinyStyle)

Timberland pledges to plant 5 million trees in five years (“five in five”) in Haiti and in China’s Horqin Desert, two regions that have experienced severe deforestation. Pop by the outdoor-apparel company’s Facebook page to learn how you can help. (Press release)

The Federal Trade Commission has announced proposed updates to its green marketing guidelines for textile products. (WWD)

TOMS gives away its millionth—that’s right, millionth—pair of free shoes to a child in need. Kudos, Blake Mycoskie and gang. (Vanity Fair)

Avast, ye mateys! Actor Adrien Grenier, star of HBO’s Entourage, has designed a T-shirt for Nautica and GQ’s Gentlemen’s Fund to benefit Oceana.

Deadstock American camping and hiking apparel? Yes, please! (Commerce With a Conscience)

At the Farm Aid 25: Growing Hope for America concert in Milwaukee earlier this week, apparel manufacturer Anvil Knitwear premiered a digital short about why supporting organic farming matters. (PR Newswire)