Jenny Hwa’s reputation precedes her. The designer behind Loyale, Hwa is one of the original eco-fashion trailblazers, an accomplishment that has garnered her no small number of accolades and honors. Her organic blouses, dresses, jackets, and, yes, bikinis brim with flirty, feminine details, along with a timeless appeal that makes them all-weather wardrobe staples. (Psst, don’t miss the phone-in, Crazy Eddie warehouse sale starting Monday.) Here, Hwa opens her closet to us, as well as surprises us with a cameo from a celebrity fan!
Here is my new closet in our recently acquired Winston-Salem, NC home. Although I dreamed of having my very own closet, I am still sharing with my husband! I suppose, that’s what we get for buying a charming, petite 1930s bungalow, but less closet space is worth all the yesteryear delights this house holds.
Hanging here is a variety of my of-the-moment must-haves that I keep on rotation—all Loyale. With 10 seasons under my belt designing Loyale, I have an obscene amount of clothing, so when dressing, Loyale is usually my first choice because there is so much of it. I find it hard to buy clothing because I know that within 6 months I’ll have a whole new collection to update my wardrobe.
My collection of accessories. My best friend is Andrea Brueckner and all of her handbags are made in the heart of NYC, sweatshop-free—I love locally sourced items! Then I have my vintage fetishes, such as clutches and Samsonite cosmetic cases in all colors and varieties (I scored this brand-new, baby-bluey one for $2 at the thrift shop here!) Plus, I do have one of the whimsical Anya Hindmarch bags that I like to use, but I was sad she didn’t use eco-materials and local production to make it.
My vintage fetish continues when I need to break the Loyale “rut.” I especially love vintage for evening events, as it can be such a challenge to source beautiful, eco-friendly evening wear fabric, so I like to spice up my wardrobe with zany prints and silhouettes from bygone eras.
I do adore jewelry and two of my faves are Gemma Redux, which is all made in New York (and we have an exciting collab coming up for Spring/Summer 2010!) and Ele Keats’ delicate treasures, which are all made in L.A. It is a funny dichotomy how I love both big and teeny jewelry, for evening and day respectively.
My favorite vintage shoes! I have two golden rules: One, never spend more than $40 on a pair; and two, once purchased, do a test run of the shoes in your house before you leave. Both of these rules are based on the fact that dreamy, practically brand-new vintage shoes can be deceiving—they may break or fall apart at any time! It has happened to me and I was stranded with broken shoes on the streets of NYC.
Nothing gets me more in the mood to get dressed than listening to some old classics on my record player. I cherish that cozy, crackling sound before the tune starts…
Some of our best celeb fans, such as the delightful Emily Deschanel, influence the Loyale collection with their fashion ethics and sense of style. I keep their ideals in mind while I design and plan the collections.