Photos by Neil Rasmus/Billy Farrell Agency

Katie Holmes may be better known as tabloid fodder than for her acting oeuvre, but the beleaguered thesp is quietly forging an identity beyond the pages of Us Weekly. As half of Holmes & Yang, a small but burgeoning fashion label, Holmes hosted a select group of press at Barneys’ Madison Ave. store on Tuesday. Along with Jeanne Yang, her stylist and collaborator, the third Mrs. Tom Cruise presented looks from the line’s Fall/Winter 2011 collection—one that’s surprisingly sustainable. With prices that start at $325 for a camisole made from New Jersey-milled silk to lace-and-leather dresses that cost well in the thousands, Holmes & Yang went high-end “mainly because 100 percent of our line is produced here in the States,” Yang tells New York. “It’s almost all produced in Manhattan with a few pieces produced in Brooklyn.”

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It’s tempting to dismiss Holmes & Yang as another celebrity vanity project, but the duo are nothing if not earnest about the wider implications of their label, despite the luxury premium.

“It’s more important that it’s made in the U.S.A.,” Holmes says of her new label.

“Kate and I are always talking about how we’re Americans, and we want people to realize this, and so our price points—you know we don’t have the best margins but it doesn’t matter for us,” says Yang, whose mother was a sewing contractor in Los Angeles before the work was outsourced overseas. “It’s more important that it’s made in the U.S.A.,” Holmes adds.

+ Holmes & Yang

[Via The Cut]