Lands’ End has banned all new angora products following reports by animal-rights campaigners of routine abuse on rabbits farms in China, where 90 percent of the world’s angora fur originates. The American clothing company announced its decision Monday after People for the Ethical Treatment of Animals sent it video footage that shows rabbits screaming in pain as the fur is ripped from their skins. The stunned animals are tossed back into their tiny, dirty cages, in a wounded physical condition that “closely resembles meat,” to live in complete isolation until the painful process is repeated every three months for two to five years.

PREVIOUSLY ON ECOUTERRE: H&M Halts Angora Production In Wake of PETA’s Rabbit-Abuse Exposé

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“Shoppers can soon rest easy knowing that none of the sweaters, scarves, or gloves at Lands’ End will be made with fur that was ripped out of a terrified rabbit’s skin,” Tracy Reiman, PETA’s executive vice president, says in a statement. “We applaud Lands’ End for taking a stand against cruelty to animals by banning angora wool.”

Lands’ End joins a growing list of companies that have suspended their use of the fiber.

Lands’ End joins a growing list of companies that have suspended their use of the fiber, including ASOS, H&M, Limited Brands, Marks & Spencer, Tommy Hilfiger, and Zara.

Eddie Bauer, Calvin Klein, Esprit, Express, and Forever 21 have told PETA that they’re “permanently banning” products made with angora wool. Gap, which also owns the Banana Republic, Old Navy, and Athleta brands, said that it has “no plans” to obtain angora wool, although it stopped short of confirming an outright ban.