Levi Strauss is moving its “Waste<Less” line of apparel beyond recycled plastic bottles. The jean juggernaut unveiled Wednesday a version of its classic trucker jacket made from decommissioned U.S. military parachutes. Lightweight, durable, and constructed in the U.S. of A., each jacket features subtle yet distinct variations in pattern and shading. The topper represents where Levi’s is headed with its clothes: “designs that feel good and customers can feel good about,” according to the company.
Levi’s has created more than 1.2 million Waste<Less items—each containing a minimum of 20 percent post-consumer recycled content—since it launched the range in 2012. As a result, Levi’s says it has kept more than 9.4 million post-consumer PET bottles from clogging up landfills.
The denim firm is on a roll. In February, Levi’s announced a new way to make jeans using 100 percent recycled water. Four years earlier, it pioneered the “Water<Less” finish for denim that uses up to 96 percent less agua than conventional techniques.
Not to be outdone, the company’s Dockers brand has also developed a new process for sustainable sourcing. Dubbed “Wellthread,” the program seeks to reduce the social and environmental impact of its garments by making efficient use of materials, water, and energy. Putting the “well” in “Wellthread,” it boasts the additional goal of improving the wellbeing of its workers.