The Environmental Justice Foundation is calling all adventure seeking style-savvy volunteers to embark on “The Great Fashion Cycle,” a 300-mile bike journey from London to Paris in aid of their work addressing human rights and environmental abuses in the fashion industry.

In fashion, EJF works to address the fact that around the world, whether it is state enforced, or child trafficking, millions of children face severe exploitation in the cotton industry. EJF also campaigns for a global ban on the most toxic pesticides, used in cotton production, which in total kill over 20,000 people a year.

EJF welcomes individuals or teams to join in the fun on this sponsored ride and make new friends during this once-in-a-lifetime experience.

Dates: 14-18 July, 2010
Challenge days: Four days cycling, one day in Paris
Registration: £99
Sponsorship: £1300
What’s included: Travel by ferry to France and return to London on Eurostar, accommodation (three-star hotels), mechanics, guides, medical support, and meals

+ Great Fashion Cycle

+ Environmental Justice Foundation