Louise Gray, Autumn/Winter 2013, Fall/Winter 2013, London Fashion Week, United Kingdom, U.K., London, recycled fashion, upcycled fashion, recycled accessories, upcycled accessories, recycled clothing, upcycled clothing, recycled plastic bags, upcycled plastic bags, toilet paper, toilet paper fashion, toilet paper accessories, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

SHABBY CHIC

“I’m into recycling—it’s a nice concept,” Gray told British Vogue after the show. The designer, who once described her ideal client as “someone who is fun,” was certainly in a playful mood. Emblazoned on a title card above the catwalk was a single, unapologetic motto, “Hey Crazy.”

Gray’s designs were equally exuberant, a madcap maelstrom of color, pattern, and texture.

Gray’s designs were equally exuberant, a madcap maelstrom of color, pattern, and texture. Loud and brassy as her pieces may be, beneath the swagger lurks an unmistakable dedication to craftsmanship. (Consider, if you will, the deftly quilted skirt-suit, the layered double-faced slip dress, or the neo-kimono jacket with tiny zipper darts at the waist.) “I’ve found a confidence in tailoring,” she said. “I really focused on it after looking to our customer and thinking about what she wants.”

Meanwhile, try not to squeeze the Charmin, will you?

+ Louise Gray

[Via British Vogue]