Made by Project is the show’s way of promoting that art of slow fashion while bridging the divide between maker and consumer. “The way the consumer shops has fundamentally changed and retailers have to rethink their models,” Andrew Pollard, president of Project, tells Ecouterre. “It’s no longer about just offering product. You have to offer a differentiated experience and entertainment or you run the risk of becoming irrelevant.”
Project will be head to Las Vegas next, where it’ll hold court at Las Vegas Boulevard from February 13 to 15.
Barbour needs little introduction. Founded in South Shields, England, in1894, the fifth-generation family business is renowned internationally for its durable heritage outwear. Onsite at Project, a Barbour representative re-waxed one of the brand’s classic men’s jackets with a blend of beeswax, ensuring it remains waterproof for years to come.
We found Markus Uran, founder of Metsa, a Toronto-based line of menswear, hard at work concocting plant-based natural dyes for a limited-edition series of Project scarves. Although the palette Metsa uses is fairly muted, color is sometimes injected through the use of Indigo, pomegranate, and logwood. Color intensity and tone varies depending on pH levels and the material of the shirt.
The brand’s attention to detail is such that even buttons are given due consideration. Uran’s mother, a ceramic artist, creates the fine white ceramic buttons by hand. “Every item represents our belief that a piece’s value comes from its narrative; how it was made, who created it, why, and how it is worn,” Uran tells Ecouterre.
DRAUGHT DRY GOODS
The freshly launched Draught Dry Goods hails from Portland, OR, where it endeavors to create “smart, beautiful things,” including neckties, wallets, and sweatshirts, in a socially responsible manner.
Falling Whistles is a nonprofit that rehabilitates and advocates for children of war in the Democratic Republic of Congo. The symbolism behind the whistle is a haunting one. In the Congo, children are kidnapped every day and sent into battle, armed only with whistles to distract the enemy while receiving the first round of fire.
D.S. & DURGA
Like the preindustrial cottage industries of yore, D.S. & Durga hand-crafts perfume and cologne in small batches. Drawing inspiration from herbal wisdom and native ritual medicine, the perfumer blends flowers, herbs, spices, oils, and plant extracts to create its feminine and masculine scents.
HOUSE OF 950
Less than six months old, NYC’s own House of 950 offers a collection of modern, structural garments that can be worn in multiple ways. Its materials, which include organic cotton, soy, and hemp, are eclectic and varied but chosen with an eye towards sustainability. Already, several collaborative efforts have led to one-of-a-kind works of wearable art.