REPURPOSE FOR A PURPOSE
Now in its fifth cycle, the EcoChic Design Award is the brainchild of Redress, a Hong Kong-based nonprofit that strives to demonstrate the potential of disused textiles like secondhand clothing and fabric offcuts from the garment industry.
Making good on that promise, Germanier created his collection by upcycling a variety of discarded materials, including old Swiss Army blankets. “I wanted to show that you can use waste but still can create high fashion,” he told Ecouterre after the show. (Mission accomplished.)
Raphael le Masne de Chermon, executive director of Shanghai Tang, approves of Germanier’s tack. “We are delighted to welcome Kévin to our design team in Hong Kong to create his upcycled collection for Shanghai Tang’s global customers and, in doing, so provide a reflection that mirrors the sustainable innovation in China’s fashion industry,” he said.
Germanier isn’t the only EcoChic alum with new trails to blaze. Chu, who came in second, will be designing textile-waste-reducing uniforms for The Langham Hong Kong’s Michelin-starred T’ang Court restaurant.
Special Prize winner, Singapore’s Salim, will soon embark on an educational trip with John Hardy to Bali, where she’ll not only learn about the brand’s environmental and social responsibility, but she’ll also see the company’s ethos in action.
Movers and shakers spotted at the show included fashion curator Leaf Greener, who shared an insider’s view on Instagram; supermodel and competition ambassador Bonnie Chen, who also modeled some of the finalists’ designs; and model Rosemary Vandenbrouke.
Besides hosting the finale, Redress also held a series of events that brought fashion’s most critical issues to the forefront. Among them was The Redress Forum: Ford Design Challenge, a contest that underscored the importance of sustainable design in the fashion and automotive industries.
Looks from the competition will go on tour, starting with Copenhagen before moving on to Beijing, Hong Kong, Stockholm, Kuala Lumpur, Singapore, Paris, London, and Taipei.
Want a piece of this action? The next cycle of the EcoChic Design Award will open in April.