Fashion as a democracy? With MUUSE, a new online marketplace that features the world’s leading design schools, you could launch the career of fashion’s next big thing simply by voting for the pieces you’d like to see enter production. The Copenhagen-based atelier believes in putting fashion in the hands of the people, without retailers, forecasters, or celebrity influencers running interference. Foremost on its site is a “concept lab” that houses sketches of designs in development. When a item garners enough interest in terms of votes, MUUSE makes a sample available for purchase in limited editions of 20. The concept isn’t for anyone who requires instant gratification, however. Because every item is made to order in a small studio in Vesterbro, be prepared to wait six to eight weeks before your few-of-a-kind garment finds its way to your doorstep.

MUUSE, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Copenhagen, Denmark


By accepting pre-orders before threading a single needle, MUUSE eliminates the copious waste from making clothes nobody wants, not to mention any excess unsold inventory. It’s as bespoke as you can get without hiring an actual couturier, but with the same skill and uncompromising quality you’d expect from Denmark’s top tailors.

When something registers enough interest, a sample is sewn and made available for purchase in a limited edition of 20.

With a growing stable of 40 student designers from 10 schools across the globe, including Parsons The New School for Design in the United States, the London College of Fashion, and Ecole De La Chambre in Paris, MUUSE also offers plenty of opportunities for talent-spotting. Pay close attention; the next Alexander McQueen or Vivienne Westwood could well emerge from its ranks.


[Via Springwise]