Nick Aster laughed when we asked him to appear on Ecouterre. He doesn’t fancy himself a “hip eco dude.” But the Wisconsin native and founder of Triple Pundit, a blog about sustainable businesses, sells himself short because he injects sustainable principles in every facet of his life, from where he lives to what he eats. “Sustainability is common sense,” Aster tells us. “I feel better when I know what I’m buying or wearing has a positive effect on people I respect, and a less negative effect on resources and the environment.”

In the Closet With Nick Aster of Triple Pundit

The nice thing about sustainability is I can tell you that I’m just stretching the life of my clothing when really I’m just lazy. I love this sweater, my mom gave it to me.

In the Closet With Nick Aster of Triple Pundit

I shop at thrift stores when I can but when I have to buy new, I try to buy sustainable fabrics, like these organic cotton jeans from Howies. I also live in my Icebreaker sweater, made from sustainable merino wool, which comes with its own “baacode” that tracks it back to the original farm that provided the wool.

In the Closet With Nick Aster of Triple Pundit

Here’s my quintessential male collection of message tees, including a wind-farm montage, a shirt from a friend’s nonprofit (Climate Cycle), and a biking jersey from the 350.org bike ride I took a couple of weeks ago.

In the Closet With Nick Aster of Triple Pundit

I’m pretty active, and when I’m not blogging, I’m probably biking, rock climbing, skiing or running around somewhere. Half of my wardrobe is activewear designed for roughhousing—and I really put my clothes through the ringer. My dream is a pair of reinforced jeans that won’t wear out in the butt from his bike seat. It drives me crazy that they wear out so fast. They have special pants for the motorcycle, why not biking?

+ Triple Pundit