Nudie Jeans isn’t about to let a good jean go to waste. The Gothenburg-based denim firm is transforming destroyed dungarees into Scandinavian-inspired rag rugs. Reclaimed from Nudie’s own customers, the jeans are cut down to serrated strips, sewn together, and rolled up on spools. Together with indigo-dyed thread for the weft, the strips are then woven by hand on a manual shuttle loom. “No fabric ages quite as beautifully as denim,” the brand says. “The longer you wear your jeans, the more character and attitude they acquire.” The post-consumer recycled rugs are available at Nudie brick-and-mortar concept stores across the globe, including the Nudie Jeans House in Los Angeles.

+ Nudie Jeans